TEASER
7.21-7.30
We targeted street fashion consumers with a passion for football and jersey styling by taking over Seongsu (one of their go-to area) positioning Nike as the top-of-mind brand for football and jersey-inspired looks.
Starting two weeks ahead of the IRL event, we strategically built anticipation among Gen Z/M through a disruptive media journey - from a striking installation of the reimagined 2004 Euro football (tapping into the retro trend), placed at the highest-traffic subway exit in Seongsu, to eye-level wrapped OOH and hyper-targeted Instagram ads leading up to the TOMA Seoul venue.
2025. 7. 21 - 7. 31
This impactful OOH stunned global football communities. It sparked widespread buzz and admiration across social platforms, with fans and creators alike praising its bold creativity. The activation generated massive organic reach and positioned the brand at the heart of football culture. It left a lasting, positive impression that resonated far beyond Korea.
