Over the course of three days, TOMA Seoul welcomed more than 4,500 visitors, reflecting the growing influence of football culture in the city. The event served as a dynamic platform where partners not only showcased their perspectives on the value of football culture but also engaged in meaningful exchanges, fostering dialogue and collaboration across diverse communities.
We opened the TOMA Seoul Market in collaboration with 23 partners from diverse fields, all united in shaping the local football culture. Each partner showcased their unique cultural perspective while offering a variety of products and services, delivering an engaging and memorable experience to consumers.
Night Market opens for everyone who loves football and culture. Exclusive products and exhibitions from partners indicate our locality and communities.
Football jerseys, boots
As an authentic football wear brand specializing exclusively in the field since the 1980s, Capo served as a key retailer at the event. They sold major highlight products, including the iconic 2004–2006 KNT (Korea National Team) Park Ji-sung jersey, which Capo launched for the first time at Toma Seoul. Capo recorded $50K in sales over three days, with most of the revenue coming from the Park Ji-sung jersey launch. Additionally, showcase and sales of Barcelona, Tottenham, T90, and Phantom products were also featured.
Custom jersey
prin studio is a beloved women's jersey remaker brand, bringing virtually any imaginable design to life using jerseys. With diverse custom designs on Nike jerseys, we've created products that appeal to women, gaining significant popularity with celebrities, influencers, and the public.
Upcycling goods
Based on a deep understanding of uniform and football culture, Good News develops a wide range of remake products. The brand has designed a variety of stylish and popular items, including football passport wallets, jersey sweatshirts, jersey rider jackets, and jersey pin buttons.
Barbershop
The Outro Barbershop is one of Seoul’s most iconic barbershops, powered by a team with a clear passion for football. For the event, they prepared unique spectacles for the audience, such as football logo scratch designs and recreations of famous players' hairstyles.
Classic Jersey and Football Jersey Culture
Over The Pitch is a leading football culture community and sports creative studio based in Seoul. Beyond selling jerseys and sportswear, they've executed a range of successful initiatives, including archival exhibitions and the publication of a program book. Their jersey archives, in particular, were highly popular with a diverse audience and led to strong sales.
Street food
SOUND BITES is a food festival operated by Duover. The event featured a stellar lineup of famous restaurants. The diverse menu included American barbecue from Yoo Yong Wook Barbecue Lab, the wildly popular Korean barbecue from Geumdoejisikdang, well-known tacos from LACALE in Sindang-dong, the UK football-themed cafe Paper Boy, and even Henry's Pizza operated by Japanese designer VERDY. This selection of highly sought-after food and beverage vendors drew in a wide audience, including influencers, celebrities, and the general public, and was one of the key reason for the event's high attendance.
As consumers entered TOMA Seoul through the tunnel, they were greeted by a captivating archive showcasing the DNA of Nike Football. The space featured a curated display of iconic pieces, from the newly reintroduced 2025, Total 90 jerseys and football boots to historic kits from KFA, FC Barcelona, and THFC. It was a powerful tribute to the legacy and essence of Nike Football, offering fans an immersive journey through its rich heritage.
