TOMA Seoul

FC Barcelona

We created a meaningful moment for our brand, FC Barcelona, and the city of Seoul. For the first time, the Kobe brand extended into football with the launch of the FC Barcelona away kit, unveiled in Seoul. We celebrated this special occasion together at TOMA Seoul.

01.

Talk Session with FCB players

Amid a warm welcome from many fans, FCB players had an interesting conversation about their impressions of this vibrant city, Seoul, and its passionate fans. We also discussed the significance of the Kobe x FCB jersey and what it represents

02.

1v1 Mad Mode

Each team captain from the street football tournament was paired with an FCB player, forming squads for a thrilling final four “Mad Mode” showdown. The winning team, led by De Jong, celebrated their victory alongside him, and the FCB players genuinely enjoyed the energy and excitement of the event.

03.

Content creation with creators

FCB players collaborated with creators from various countries to produce short clips together.

04.

Toma Seoul Market Tour

FCB players explored a variety of products and services at the TOMA Seoul market. Each player spent time at partner booths that matched their personal interests, fully immersing themselves in the TOMA Seoul experience.

Our Legend,
Park Ji-sung

TOMA Seoul held even deeper meaning for our legend, Park Ji-Sung. That’s because the Korea National Team jersey he wore during 2004–2006 was reissued and re-released at the event. Once a symbol of peak performance, the iconic Total 90 jersey has now been reimagined through the lens of street style. Ji-Sung also joined the street football tournament as a host, fully embracing the energy of a new concept in football.

01.

Talk Session

We had a heartfelt conversation with legend Ji-Sung Park, YouTuber Shoot for Love, and actor Lee Dong-Hwi, reflecting on memories tied to past national team kits and sharing thoughts on football jersey styling. He spent time connecting with countless fans, sharing inspiration and meaningful moments.

02.

Ball Drop & Award Ceremony

As the host of the street football tournament, legend Park Ji-Sung kicked off the matches through ball drop and presented the awards, adding excitement and energy to the competition.

03.

Content creation with creators

By creating content with creators from around the world, he captured the energy of the moment and shared his story with a global audience.

Tottenham
Hotspurs

A special running session with Spurs, who returned to Korea for their tour event this summer, was held at TOMA Seoul. Players Yang Min-Hyuk and Pape Sarr joined the event, spending cheerful moments with various running communities in Seoul wearing Spurs jerseys, and enthusiastically cheered on their runs.